Sleeping Girl Domenico Fetti

10% of the population has sleep bruxism. Many find relief with a custom night guard. Get your own custom night guard for $130.

Sleeping Girl Domenicao Fetti
“Sleeping Girl” Domenico Fetti (c. 1589 – 1623)

Custom night guard survey results

Custom night guard survey results are in! The survey ran from Feb 15 – Mar 15, 2019. Sign up to the e-mail list to learn more about this survey.

Custom night guard survey results.
What could be improved about your custom night guard?

Are you a night guard user? Order your impression kit for a custom night guard today.

1. How often do you replace your night guard?
Every couple years19%
Once a year19%
2. Where did you go for a new one?
My dentist75%
Online shop13%
3. What did you enjoy about it?
The fit71%
The price36%
The fitting process14%
4. What could be improved?
Better fit31%
The price69%
Convenient fitting process31%
Easier to replace38%
5. How much did you pay for your night guard?
< $10031%
> $20063%
The take away

User needs an at-home impression kit. Availability of a replacement night guard on short-notice is appreciated. There are few options in the $100-$200 price range.

Thanks for checking out the custom night guard survey results. Did you come to a different conclusion? Tell me about it in the comments.


Night guard market research

Bumping up this topic on night guard market research.  The survey is still open.  Are you a night guard user?  Please spare a few moments to answer the questions about your experience.

A funny thing happened as I worked on SEO last week.  I found a direct-to-consumer night guard that is using up-to-the-moment marketing practices.  It’s called Cheeky and it has a strong website and Instagram presence. The technology stack includes Shopify & the branding is just great.

Cheeky Website

It’s a subscription model, which has market traction.  How do I know this? I’ve done night guard market research. Take the survey! Results will be posted March 15th.


Night Guard Market

Hello and welcome back from Chicago or where ever you spent February Break.  Since December, I have been working as a technology consultant to dental companies, which in practice means contract software development.  It’s good work, I hope to share more about it soon. Until then, I am conducting a night guard market survey.

One analysis puts the US market for sleeping bruxism at $211 million [1].  Price for night guards vary, but one made from a dental impression sells for $80-$170 on e-shops including Amazon. Dentists charge upwards of $500 for this product. One-eighth of the population suffers from sleeping bruxism [2]. A night guard does not cure sleeping bruxism, but it does reduce the effect of night grinding.

custom night guard
A 3d-printed, custom, night guard.

I’ve been seeing a lot of promoted content on Instagram from SmileDirectClub, Candid Co., and Bytes.  Why not night guards? I’ve found four companies selling night guards direct-to-consumers, one in the UK.  So far, I haven’t seen promoted content from these companies, but many of them use Google Ads.

Do consumers desire another option for a custom night guard? What is lacking in the current offerings?  To help answer these questions about the night guard market, please take the survey. I will share the results on March 15th.

What do you think will be the most desired improvement? Share your thoughts in the comments.

  1. Sleeping Bruxism Treatment Market Research Report –Global Forecast to 2023. Market Research Future. July, 2018. Accessed 2019-01-04.
  2. Bruxism. Wikipedia. 18 February 2019, at 19:23 (UTC). Accessed 2019-02-25.