Hello and welcome back from Chicago or where ever you spent February Break. Since December, I have been working as a technology consultant to dental companies, which in practice means contract software development. It’s good work, I hope to share more about it soon. Until then, I am conducting a night guard market survey.
One analysis puts the US market for sleeping bruxism at $211 million . Price for night guards vary, but one made from a dental impression sells for $80-$170 on e-shops including Amazon. Dentists charge upwards of $500 for this product. One-eighth of the population suffers from sleeping bruxism . A night guard does not cure sleeping bruxism, but it does reduce the effect of night grinding.
I’ve been seeing a lot of promoted content on Instagram from SmileDirectClub, Candid Co., and Bytes. Why not night guards? I’ve found four companies selling night guards direct-to-consumers, one in the UK. So far, I haven’t seen promoted content from these companies, but many of them use Google Ads.
Do consumers desire another option for a custom night guard? What is lacking in the current offerings? To help answer these questions about the night guard market, please take the survey. I will share the results on March 15th.
What do you think will be the most desired improvement? Share your thoughts in the comments.
- Sleeping Bruxism Treatment Market Research Report –Global Forecast to 2023. Market Research Future. July, 2018. Accessed 2019-01-04. https://www.marketresearchfuture.com/reports/sleeping-bruxism-treatment-market-5422
- Bruxism. Wikipedia. 18 February 2019, at 19:23 (UTC). Accessed 2019-02-25. https://en.wikipedia.org/wiki/Bruxism