10% of the population has sleep bruxism. Many find relief with a custom night guard. Get your own custom night guard for $130.
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Sleeping Girl Domenico Fetti
Tag: nightguard
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Custom night guard survey results
Custom night guard survey results are in! The survey ran from Feb 15 – Mar 15, 2019. Sign up to the e-mail list to learn more about this survey.
Are you a night guard user? Order your impression kit for a custom night guard today.
| 1. How often do you replace your night guard? | |
| Never | 63% |
| Every couple years | 19% |
| Once a year | 19% |
| 2. Where did you go for a new one? | |
| My dentist | 75% |
| Drugstore/pharmacy | 13% |
| Online shop | 13% |
| 3. What did you enjoy about it? | |
| The fit | 71% |
| The price | 36% |
| The fitting process | 14% |
| 4. What could be improved? | |
| Better fit | 31% |
| The price | 69% |
| Convenient fitting process | 31% |
| Easier to replace | 38% |
| 5. How much did you pay for your night guard? | |
| < $100 | 31% |
| $100-$200 | 6% |
| > $200 | 63% |
The take away
User needs an at-home impression kit. Availability of a replacement night guard on short-notice is appreciated. There are few options in the $100-$200 price range.
Thanks for checking out the custom night guard survey results. Did you come to a different conclusion? Tell me about it in the comments.
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Night guard market research
Bumping up this topic on night guard market research. The survey is still open. Are you a night guard user? Please spare a few moments to answer the questions about your experience.
A funny thing happened as I worked on SEO last week. I found a direct-to-consumer night guard that is using up-to-the-moment marketing practices. It’s called Cheeky and it has a strong website and Instagram presence. The technology stack includes Shopify & the branding is just great.
It’s a subscription model, which has market traction. How do I know this? I’ve done night guard market research. Take the survey! Results will be posted March 15th.
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Night Guard Market
Hello and welcome back from Chicago or where ever you spent February Break. Since December, I have been working as a technology consultant to dental companies, which in practice means contract software development. It’s good work, I hope to share more about it soon. Until then, I am conducting a night guard market survey.
One analysis puts the US market for sleeping bruxism at $211 million [1]. Price for night guards vary, but one made from a dental impression sells for $80-$170 on e-shops including Amazon. Dentists charge upwards of $500 for this product. One-eighth of the population suffers from sleeping bruxism [2]. A night guard does not cure sleeping bruxism, but it does reduce the effect of night grinding.
I’ve been seeing a lot of promoted content on Instagram from SmileDirectClub, Candid Co., and Bytes. Why not night guards? I’ve found four companies selling night guards direct-to-consumers, one in the UK. So far, I haven’t seen promoted content from these companies, but many of them use Google Ads.
Do consumers desire another option for a custom night guard? What is lacking in the current offerings? To help answer these questions about the night guard market, please take the survey. I will share the results on March 15th.
What do you think will be the most desired improvement? Share your thoughts in the comments.
References
- Sleeping Bruxism Treatment Market Research Report –Global Forecast to 2023. Market Research Future. July, 2018. Accessed 2019-01-04. https://www.marketresearchfuture.com/reports/sleeping-bruxism-treatment-market-5422
- Bruxism. Wikipedia. 18 February 2019, at 19:23 (UTC). Accessed 2019-02-25. https://en.wikipedia.org/wiki/Bruxism