Bumping up this topic on night guard market research. The survey is still open. Are you a night guard user? Please spare a few moments to answer the questions about your experience.
A funny thing happened as I worked on SEO last week. I found a direct-to-consumer night guard that is using up-to-the-moment marketing practices. It’s called Cheeky and it has a strong website and Instagram presence. The technology stack includes Shopify & the branding is just great.
It’s a subscription model, which has market traction. How do I know this? I’ve done night guard market research. Take the survey! Results will be posted March 15th.
Hello and welcome back from Chicago or where ever you spent February Break. Since December, I have been working as a technology consultant to dental companies, which in practice means contract software development. It’s good work, I hope to share more about it soon. Until then, I am conducting a night guard market survey.
One analysis puts the US market for sleeping bruxism at $211 million [1]. Price for night guards vary, but one made from a dental impression sells for $80-$170 on e-shops including Amazon. Dentists charge upwards of $500 for this product. One-eighth of the population suffers from sleeping bruxism [2]. A night guard does not cure sleeping bruxism, but it does reduce the effect of night grinding.
A 3d-printed, custom, night guard.
I’ve been seeing a lot of promoted content on Instagram from SmileDirectClub, Candid Co., and Bytes. Why not night guards? I’ve found four companies selling night guards direct-to-consumers, one in the UK. So far, I haven’t seen promoted content from these companies, but many of them use Google Ads.
Do consumers desire another option for a custom night guard? What is lacking in the current offerings? To help answer these questions about the night guard market, please take the survey. I will share the results on March 15th.
What do you think will be the most desired improvement? Share your thoughts in the comments.
