Categories
marketresearch

Clear Aligners

Everyone’s heard of Invisalign(r) and SmileDirectClub(tm) by now.  That I can list both of these clear aligner manufacturers in the same sentence is amazing by itself.  Invisalign created this product category almost 20 years ago. SmileDirectClub has brought the idea of #teledentistry to the market.

SmileDirectClub may have led the charge, but now they have a few imitators:

There are other product categories moving in this direction too. I’ve seen direct-to-consumer custom night guards from Cheeky(r) and at-home veneers from TruSmile Veneers.

Any other surprising direct-to-consumer dental products out there? Tell me about it in the comments.

 

 

 

Categories
review

Smile Direct Club has a 3D Plan

My “Smile Transformation” 3D plan from Smile Direct Club is here! The e-mail arrived within 24 hours after I left their office.  Clicking through brought me to a 3D rendering of my current and planned tooth positions.  Very simple interface and looks slick.

All in JavaScript!

Ortho seems to be leading the way with the use of web technologies. Practice Management Software has been shifting to hosted services for some time (also known as, Software-as-a-Service). All other specialties are mired in the desktop. Do you agree?  Please share your thoughts in the comments.